JIF x GIf

DESIGN, editing, animation

Design, editing, animation, and content creation with Dark Igloo for the viral JIF x GIF campaign. I worked as a designer, editor, and animator with Dark Igloo, who creative directed the campaign. We created viral GIFs sparking the debate of whether GIF is pronounced “GIF” or “JIF”.

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Created with Dark Igloo
Executive Producer: Alex Chung
Agency: Publicis PSOne
Creative Direction: Mark Miller & Dave Franzese
Creative Team: Brooke Bamford, Jake Longoria, TJ Freda
Producer: Kati Rehbeck
Director: Dave Franzese
DP: Sharif El Nakway
Wardrobe: Julia Baylis & Brooke Bamford
Hair & Makeup: Nicole Elle
Editing: Mark Miller
Compositing: Jake Longoria
Casting: Lauren Charkow
Starring: David Davino, Megan Lynch, Sandy Tejada, Matrell Smith, Felicia Greenfield